One of the biggest supermarkets in the UK is Sainsbury’s, which carries the Tu apparel line. Collaboration with ITN Productions. With the expansion of its Tu Clothing product to its Args stores and website, the largest supermarket chain in the UK, Sainsbury’s, hopes to increase its already sizable fashion market share. The women’s, men’s, and children’s Tu collections will be offered via Argos freestanding stores beginning in late April, as well as at its counters inside Sainsbury’s stores and through online orders for home delivery.

When Sainsbury purchased Home Retail in 2016, it also acquired the interiors retailer Habitat. Since then, it has been trying to incorporate the operations of both retail brands into its current structure. Clothing has been taking place while it has been investing resources in its Tu fashion offering. The Tu Clothing investment has paid off as it has recently experienced rising sales to move up to the sixth-largest position among clothes retailers in Britain based on volume.

Tu Clothing - Some Facts about it

Delivery Time

Customers may now order Tu Clothing products through Argos by 14:00 and have them delivered to one of the 1,100 Sainsbury’s and Argos stores that offer click-and-collect or delivered the next day. They won’t need to place a minimum order and can return them to any outlet for no cost. As the firm works to make the most of the space inside its supermarkets, it has shuttered a handful of freestanding Argos stores, leaving 200 Argos locations inside Sainsbury’s branches.

Leave Taste the Difference behind. Sainsbury’s will become the go-to store for a fashionable cape starting in September. The supermarket’s dated Tu apparel line debuted a fresh look this week during an event in London. James Brown, the head of apparel at Sainsbury’s, stated at the relaunch that the topic was “about fashion in supermarkets, not supermarket fashion.”

Business Strategy

The decision is a sound business strategy, not merely a ruse to keep shoppers in the store for longer. According to statistics from 2012, the UK’s clothing market expanded by slightly under 3%. But the 6.2% rise in supermarket clothing lines was more than twice as high. Sainsbury’s has made investments in Tu, which is currently available in roughly 400 locations out of more than 600 nationwide, as a sector with room for expansion. The grocery store brand is now the ninth best-selling apparel item in the UK. With a 15% rise in clients purchasing apparel, it reported sales of £680 million the previous year. Currently, Tu is expanding at a rate that is triple that of Sainsbury’s food division.

Last year, Sainsbury’s started to imitate the Zara model by introducing “drops” of fresh merchandise into its stores every six weeks. Since 2011, the size of the design team has practically doubled. Brown stated, “We have concentrated on what the customer wants.

Tu Clothing Summer Sale 

There is evidence that customers are responding to trend-driven items more frequently. Brown cites a skater-style dress with a Delft print that has become a summer bestseller and claims that things that play to fall catwalk trends, like the parka, will do the same when they go to stores. Autumn highlights include:

  • A stylish navy waffle-knit sweater.
  • An on-trend rust windbreaker for males.
  • A cocoon coat in the 60s style priced at £50 or £55.
  • Leather riding boots.

Additionally, there are more pointed items for women, who make up most of the brand’s customers. Check out a fox-themed “conversational” sweater, and don’t forget the cape.

Tu’s most widely purchased necessities are leggings, underwear, and shapewear. Brown acknowledges that 60% of Tu Clothing purchases outside these categories are impulsive, indicating that people still don’t buy most of their clothing from Sainsbury’s. Budgets are constrained, he claims. We need to design attire that stands out. In the 161 stores carrying the entire collection of designs, Tu is establishing store-in-store layouts akin to those on fashion floors of department stores, replete with bespoke personnel and – a first – fitting facilities. It may boost sales, according to Verdict retail analyst Kate Ormrod. In her words, it needs to alter so that it becomes more than just a grocery store with a clothing aisle.  


In addition to Tu Clothing, which debuted in 2004, Asda’s George and Tesco’s Florence & Fred have recently increased their emphasis on trend-led design. George frequently hires recent design graduates and sponsors Graduate Fashion Week. According to Fiona Lambert, brand director of George, “design is a fundamental component of what we do. And we get to experience first-hand the very best of the young designers.” It keeps the industry very vibrant. G21 Talent is a limited-edition line created by emerging designers, including Kingston graduate Jessica Piper, who now has a collection of colorful palm designs that would look at home on a catwalk. Lambert claims that these compilations frequently sell out.

Although fashion in supermarkets has a foothold at fashion-only budget businesses like Primark. And which reported a 24% increase in profits over the prior six months. It is unlikely that it will ever overtake that particular fast-fashion juggernaut. According to the number of people outside the flagship store on London’s Oxford Street carrying overflowing Primark bags. The company is still a go-to place for on-trend design at affordable pricing for the majority of consumers. But because of the relaunch, by September, there might be a Tu Clothing one among them.

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