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Every person on the planet has a mobile phone. With it, we are all connected to the world at any time and can explore our free will. Where there are people, companies have to follow. Just as stores accommodate humans and human behaviour, so too must your site follow and adapt to modern requirements. The need for a website to be mobile-friendly is nothing new. The importance of it needs continuous repeating. That being said, here are some key takeaways you should always follow and highlight!
1. User experience
Do people love your site? Are they enjoying themselves? How are they rating it, and are they even discussing it? If your site does not function with your average customer in mind, then it will surely fail. Everyone is using their phone to browse and shop online, and it’s your job to make their experience as painless, fast and enjoyable as much as possible.
You can streamline the process, eliminate needless pop-ups, sign in, and use the psychology of colour technique, minimalism and other methods to make users fall in love and return. If you keep them on-site and provide what they need in a flash, you have the recipe for success.
2. Sales conversion
Picture a scenario where it takes ages for a page to load, then you see shoddy pictures, the prices are obscure, and pop-ups are everywhere. You try to click somewhere, but the button does not work, and you get no confirmation about a finished sale. Would you recommend that site to anyone or use it again? No sane person ever would, but that shows you how important a good mobile design is in the E-commerce industry!
Customers have high standards today, and you must meet and surpass them. Getting a person thru the door (or on the site, in this case) is only half the battle. If your product or service is not presented, with the final price, and if the entire process takes more than a minute to finish, you will lose each sale!
3. Vider reach
Your company’s reputation and brand recognition depend on plenty of items. If users are leaving in droves because of your unintuitive mobile site design, then all your hard work will be wasted. Once you make something of clarity and value, Google will recognise it and present it to a wider group. Other users will market for you as they will present your site to their friends and relatives. Good mobile design of your site can become a positive example in the industry. In every way, a well-balanced mobile optimisation for a site does good in each field of your business.
4. SEO optimisation
When we are speaking of more people using your site, your mobile optimisation is crucial for your online rankings. SEO strategies are complex, and there are plenty of factors to consider. To help with your SEO rankings, and to understand the role of your mobile website optimisation, you can consult industry leaders, like Green Web Marketing, or others who will all say the same sentence. Optimise your website, and you will get better ratings, more visits and thus greater revenue.
5. Easier battles against the competition
Everything goes, and all bets are off when it comes to beating your competition and staying on top. Considering that over eight per cent of website, visits come from mobile users, the company which adapts the best will win the race! A competitive edge comes in many shapes and forms. If you wish to provide the best experience and sway customers from your opponents, your mobile site is your best ally!
Valuing the time and patience of your potential customers is how you can brag and compete in the market! When people realise, they can do more with less time, they will see what your company offers. Your mobile site represents one more tool in your arsenal. When presenting products and services there’s nothing better than a positive recommendation. Make sure it’s the best one you can make.
6. Site optimisation
Things break, and websites malfunction. That much is the natural order of things, and you can’t evade it. What you can do is improve upon. With so many users daily, you will get mountains of information. And with intensive usage, comes feedback on where you can improve or upgrade. Your site must load in less than three seconds, your videos and images must be light, and the entire design must fit inside a standard mobile screen.
The positive part of designing sites for mobile is that you will improve your browser site along the way. With so many users daily, it becomes easier to track website errors. And fix them once they get reported, because you will have plenty of information.
7. Less marketing costs
A good product is easier to sell, that much is a no-brainer. In the same way, your mobile site optimisation helps your SEO, it also does wonders for your mobile marketing campaign. Giving your advertisement team more to work with and bragging to your potential customers lessens the costs you have associated. People love utility, and when your marketing campaign can include a well-rounded, useful and productive mobile app and mobile site optimisation, you gain a competitive edge. Here you will see how different tools come to work together, forming a unified front. Your mobile site optimisation leads to better SEO which leads to better marketing results, which all continue to grow and influence each other.
In the corporate world, everything exists for a reason. Each part of your company is there to bring profit, and if it can’t fulfil that function, then you have two options. Either remove it or improve it. Mobile site optimisation is a function vital to the overall success of your company, and with each iteration, you will see how much. In 2023, mobile site optimisation is not a buzzword or a thing to consider. It’s a must-have part of your company’s strategy, where those who fail to adapt are left behind. The sooner you make improvements to your mobile website version, the sooner you can see positive changes to your company’s results!
